It is time to see things differently. A paradigm shift that reimagines the future of our industry and how boldly we are pushing the boundaries of what is possible. Our new chapter begins on 06-16-2025. #Orbee #MakeItYours #ComingSoon
Orbee
Software Development
Irvine, California 3,288 followers
Data management middleware that powers the automotive industry with analytics, data, and automation solutions.
About us
Orbee's proprietary middleware technology powers the leading data management solutions in the automotive retail industry. Dealerships rely on Orbee's platform to centralize, enrich, and activate their first-party data, allowing them to measure marketing investments, understand shopper behaviors, and enhance customer experiences. This robust data foundation supports Orbee's suite of measurement, activation, and experience products, driving advanced analytics, personalized marketing, and regulatory compliance. Partnering with media agencies, industry vendors, and OEM programs, Orbee drives innovation and growth in the automotive retail sector.
- Website
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https://www.orbee.com
External link for Orbee
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Automotive online marketing, SaaS, Lead generation, Marketing Cloud, Automotive dealership marketing, Customer Data Platform, Data Management Platform, Tag Management, Marketing Segments, Data Security, Data Compliance, Programmatic Advertising, Email Marketing, Social Marketing, Search Engine Marketing, Video Marketing, and Dealership Marketing
Products
Orbee
Customer Data Platforms (CDP)
Orbee's Middleware integrates Customer Data Platform and Data Management Platform technology for the automotive industry. Our Middleware connects a dealership's data sources from a website, digital retailing tool, service scheduler and more, so that their first-party data is easily accessible in one platform.
Locations
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Primary
Irvine, California 92617, US
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Houston, TX 77433, US
Employees at Orbee
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Zachary Freed
Principal at FM Capital
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Ely Lenik
Product and CS Leader | Podcast Host | 3x Girl Dad | Lifelong Learner & Maker | Real Estate Investor | Human Centered Designer | Founder @Earnee 🚀
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Brandon Proetto
Venture Capital Investor @ Holman Growth Ventures
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Peter Fong
Chief Commercial Officer at Orbee
Updates
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A bold new look. A bigger vision. We’ve reimagined how we show up, starting with a look that reflects where we’re headed. It’s time to see things differently. Make it yours. https://go.orb.ee/4lauEns #MakeItYours #FutureOfAutomotive #DealerDriven
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Orbee is excited to welcome Samantha Foster its VP of Marketing. Samantha brings over a decade of experience at the intersection of automotive technology, customer experience, and brand strategy. She spent nearly a decade inside dealerships, where she built digital marketing and business development centers from the ground up, giving her a deep understanding of how to connect complex solutions to everyday dealership needs. Samantha recently built and led the marketing team, launched a first-to-market vehicle inspection platform, and executed a company-wide rebrand for UVeye. Her strategic approach blends education with storytelling to drive adoption from both dealers and OEMs which will drive clarity and purpose behind the thought leadership and product innovation at Orbee. Please join us in giving Samantha a warm welcome as she begins this exciting journey! #Orbee #TheOrbeeTeam #MarketingLeadership #WomenInAutomotive #DealerTech #AutomotiveInnovation
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On this Memorial Day, we're taking a moment to honor the brave men and women who gave their lives in service to our country. We are mindful of the responsibility we all carry to remember them. "In the end, we will remember not the words of our enemies, but the silence of our friends." — Martin Luther King Jr. #MemorialDay #RememberAndHonor
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And that’s a wrap on #NADA2025! What an incredible few days connecting with dealers and partners who share our passion for innovation. Despite the challenges, we made it—and we’re beyond grateful for everyone who stopped by Booth #518 to experience firsthand how Orbee’s data, marketing, and advertising platforms empower dealerships to take full control of their strategy. If you'd like to learn more about Orbee's data, marketing and advertising platforms, we encourage you to visit: https://go.orb.ee/4hgx8it Thank you to everyone who made this event so special—this year’s NADA has been one for the books. See you next year! #OrbeeAtNADA #MakeItYours #NADARecap National Automobile Dealers Association (NADA)
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We are proud to announce that Orbee has successfully secured new funding from strategic investors, including Sam Pack Auto Group and Butler Automotive Group. We’re especially grateful to The Presidio Group who served as our exclusive financial advisor for this raise. Their deep understanding of the automotive industry has been instrumental in connecting Orbee with partners who share our vision for empowering dealerships and in supporting our growth journey. This reflects the growing demand for our data management and marketing platform, which empowers dealerships to leverage their data effectively. Learn more via Automotive News: https://go.orb.ee/3CuCXd0 #AutomotiveIndustry #DataTechnology #MarketingTechnology #ThePresidioGroup #AutomotiveTechnology #SamPackAutoGroup #ButlerAutomotiveGroup #AutomotiveNews
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Day 2 at #NADA2025 has been a success and we'd like to thank everyone who stopped by Booth #518 to connect with the Orbee team. Let’s keep the energy going—see you tomorrow for the final day! #OrbeeAtNADA #MakeItYours National Automobile Dealers Association (NADA)
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We made it! Despite the challenges, Orbee is here at NADA 2025, ready to show you how our platforms can empower your dealership to take full control of your data and Make It Yours. Stop by Booth #518 to learn how we can help transform your dealership’s marketing, no matter the weather. 😉 #NADA2025 #OrbeeAtNADA #MakeItYours National Automobile Dealers Association (NADA)
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NADA 2025 is just around the corner! 📍 Come visit us at Booth #518 at the New Orleans Ernest N. Morial Convention Center, from January 23 to January 26! Swipe through to meet our team, explore event highlights, and reserve your spot for the "Make It Yours" podcast. 🔗 Plan ahead! Schedule a meeting with our experts today: https://go.orb.ee/4gd4KMO We can’t wait to see you in New Orleans! #OrbeeAtNADA2025 #OrbeeAtNADA #NADA2025 #MakeItYoursPodcast #MakeIt #AutomotiveNetworking Atul Patel Peter Fong Narumi TakagiChris J Vazquez Chris Marshall Zach Hendrix Kai Nielsen
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Orbee is thrilled to join forces with the industry’s most innovative vendors as part of VINCUE UNITE. The VINCUE UNITE Partner Network brings together eight powerhouse companies—MAXOFFER by CarMax, Rapid Recon driven by Vehlo, DriveCentric, LotWalk, CarNow, PCG Digital, Orbee, and AutoAlert—to build a unique ecosystem that connects industry-leading technologies, aligns strategies tailored for automotive retail, and fosters collaboration to solve real dealership challenges. Each booth is part of a larger story—an interconnected map of innovation, where every vendor plays a crucial role in delivering real, measurable impact to dealerships. We’re excited to be part of it and can’t wait to see how this collaboration helps shape the future of automotive retail. Visit us at booth #518, and together, let’s explore what’s possible. Learn more about VINCUE UNITE on: https://go.orb.ee/3Cc1eEs #TeamVINCUE #VINCUEunite #NADA2025 #OrbeeAtNADA2025 #OrbeeAtNADA